Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.
The path to sales and marketing alignment starts with great product marketing. Coincidentally, this is one of the most must understand roles within B2B SaaS.
Have you ever noticed that most of the revenue growth at your B2B SaaS comes from a small subset of the customer base? The reason is that the fastest growing customers tend to be where you have the strongest PMF.
Great fit customers contribute to our growth in future quarters and fiscals. Poor fit customers....they slow our growth (churn) and force us to build features that do not align with the needs of the greater market.
Before jumping ship to your next role, make sure you understand the strength of product market fit at your next employer.
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