AI-Powered Target Accounts Sales & Marketing Will Both Love

AI agents unlock your customer data to discover your best performing ideal customer profiles (ICPs) helping your sales and marketing to focus on the highest-value accounts that drive faster, more efficient growth.

Data-driven ICP Segment Discovery

From Pipeline to Expansion
ICPs Fuel Lifecycle GTM Success

Use data-driven ICPs to boost GTM performance—improving engagement, conversion, retention, and your ideal customer mix
ICP Powered GTM Motion Phases
  • phase 1
    ICP Discovery &  GTM Alignment

    Discover your best performing segments and get alignment from sales, marketing, product, and customer success.

  •  phase 2
    Percision Marketing  & Better Lead Quality

    Create better quality leads with pinpoint ICP segmentation and targeting.  ICP definitions are predefined and mutually agreed upon.

  • phase 3
    Improved New Logo Win Rate & ASP

    Focus drives improved execution. Marketing is empowered to create better messaging and playbooks. Sales receives marketing aircover on the most important accounts.

  •  phase 4
    Reduced Churn & Improved Expansion

    The target account list is derived from customers with the greatest propensity to renew and expand.

  • phase 5
    Unlocked Adjacent Markets & Expanded TAM

    Discover existing customer segments that are exhibiting signs of strong fit.  Conduct experiments to unlock new ICP segments to fuel your next round of growth.

Achieve Faster & More Profitable Growth with the AlignICP GTM  Workflow Solution  

ICP Customer & Prospect DB—CAPDB

Align your GTM team with a unified ICP customer and prospect database.  Explore,  export and synch to your CRM to power GTM execuition .

Bridge Finance Metrics to GTM

We generate account-level revenue metrics like lifetime value (LTV) and net revenue retention (NRR) to analyze and prioritize ICP segments.

AI Agent ICP Segment Discovery

AI agents discover your best-performing ICP account segments and identify each segments most significant targetable attributes.

Unified GTM Target Account List—TAL

Power your omnichannel GTM by tagging ICP segments in your CRM and augmenting with lookalike prospects—aligning GTM execution.

AI Account Scores

AI-powered scoring ranks accounts by LTV and NRR, helping GTM teams focus on segments that drive efficient, predictable growth.

Intent Signals & Buyer Stages

Add intent signals to your TAL to prioritize in-market buyers for sales and nurture others with targeted marketing.

Cross-Functional Value

Marketing

  • Improved content
  • Efficiency &  ROI
  • Focused Demand Gen

Sales

  • Smarter territories
  • Better lead quality
  • GTM alignment

RevOps

  • Improved GTM execution
  • Greater LTV:CAC  
  • Aligned GTM teams

What our customers
say about AlignICP

“Align was instrumental in helping us zero in on our best-fit customers, which we are using to hone our demand campaigns, as well as identify adjacent markets for growth.”

Bill Schneider
VP of Product Marketing at SheerID

"AlignICP has given us a clearer view of our top-performing ICPs by calculating and integrating key business metrics like customer lifetime value (CLV) and net revenue retention (NRR) into our GTM strategy. Previously, we relied on proprietary account scoring from won/loss data, but AlignICP's multi-dimensional analysis has improved our ability and confidence to prioritize target accounts and uncover market pricing opportunities. These insights are helping shape our 2025 GTM plans with confidence."

Eric Glass
Sr. Dir. SEs & Product Enablement at CallRevu

“Align quantified the ICP trends that we were feeling within the business which gave us more confidence in our overall strategy.”

Jacob Winkler
CMO at Brandlive