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Articles & Resources

CAPDB Software
Articles

CAPDB Software

Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.

October 28, 2024
Resources
March 14, 2025

ICP Segmentation Maturity Maturity Model - 4 Levels

No matter where your organization stands today, the journey to ICP maturity requires a commitment to data, cross-functional collaboration, and continuous measurement and evolution. By progressing through these levels of maturity, companies can realize scalable growth, predictable revenue, and the ability to confidently focus their GTM execution. See where your company is at.

ICP Segmentation Maturity Maturity Model - 4 Levels
Articles
January 13, 2025

Think you’ve figured out Sales Territory Planning. Think Again.

One area that I see due to be reimagined is sales territory planning. The traditional bottoms-up approach—where individual AEs pick their target prospect accounts—is deeply flawed. A new and better approach powered by driven by data-driven ICP Segments and a unified GTM target account list.

Think you’ve figured out Sales Territory Planning. Think Again.
Articles
December 13, 2024

Think Your ICP Is Right? Think Again.

B2B SaaS ICP segments must use lifetime value as a primary attribute. Move beyond short-term transactional thinking and focus on building long-term, profitable customer relationships.

Think Your ICP Is Right? Think Again.
Articles
November 18, 2024

CLV, more than Win Rates, Must Factor into your ICP Analysis and be your Northstar metric. Here's Why

Using CLV to identify ICPs is significantly more effective than relying solely on win rates because CLV provides a fuller picture of customer impact over time. Learn why

CLV, more than Win Rates, Must Factor into your ICP Analysis and be your Northstar metric. Here's Why