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CAPDB Software
Articles

CAPDB Software

Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.

October 28, 2024
Articles
June 29, 2020

CAC Payback

The COVID-19 pandemic shifted marketing dollars online, where customer acquisition costs (CAC) are soaring. While tactics like A/B testing, look alike audiences, and optimizing landing pages may improve CAC, also consider the longer-term impact of re-assessing and aligning your marketing with your ideal customer profile (ICP).

CAC Payback
June 26, 2020

The Self Serve Fallacy

Customer services are critical at all stages of B2B SaaS growth. This post explores the balancing act businesses face in providing the right level of customer service and support as they scale.

The Self Serve Fallacy
Articles
June 29, 2020

Net Revenue Retention: Your Complete Guide

In this post, we provide an overview on net revenue retention including an explanation of why various types of retention are important, how to calculate gross and net revenue retention, and suggestions on how to improve net retention.

Net Revenue Retention: Your Complete Guide
Articles
June 29, 2020

The SaaS Metric Almost Everyone Gets Wrong

Sharing our insights into how now is the time to question the traditional “top line” approach towards growing a SaaS company.

The SaaS Metric Almost Everyone Gets Wrong