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About AlignICP

“If we have data, let’s look at the data. If all we have are opinions, let’s go with mine.

— James Barksdale

AlignICP was founded on a simple observation: the most important strategic question in B2B — “who should we sell to?” — was being answered by gut feel, inherited assumptions, and comp plans. We built the platform to change that.

Our Mission

Turn every company's revenue history into their competitive advantage.

The data to make better GTM decisions already exists inside every company's CRM. Years of deals won, lost, expanded, and churned. Patterns that reveal which segments deliver 3× returns and which drain resources.

Nobody was unlocking first party data for activation. We built AlignICP to be the first platform that does — turning raw revenue history into predictive, segment-level intelligence that aligns entire GTM organizations.

+145%

Sales Accepted Leads

38%

Avg ASP Lift

30

Days to Value

+1

Deal For Positive ROI

Our Values

What drives how we build.

Operational Excellence

We are committed to creating a culture focused on delivering quality products and services with integrity.

Customer Obsessed

We start with customers and work backward. We work vigorously to earn and keep customer trust.

Inclusive

We recognize bias, actively oppose racism, oppression, and discrimination, and promote equality for all communities.

Demand Excellence

We set relentlessly high standards, continually raising the bar to drive teams toward delivering top-quality products, services, and processes.

Scientific Method

Employ testing and experimentation methodologies to drive simplicity in the product and organizational design.

No Shenanigans!

Be thoughtful, always deal in an honest, direct, and transparent way.

The Founding Team

Built by operators who lived the problem.

Dan Sperring

Dan Sperring

CEO & Co-Founder

15+ years in B2B SaaS GTM leadership

Clark Ferguson

Clark Ferguson

CTO & Co-Founder

Former engineering lead at enterprise SaaS

See what your data reveals.

GTM is a team sport. Discover if your marketing, sales, product, and customer success teams are focused on the same targets.

10 minutes
No CRM integration required
Free for 5 leaders