Measure the impact of alignment.
Is ICP alignment actually driving revenue?
Revenue Lift measures the financial impact of GTM alignment across every stage of the funnel. Not vanity metrics. Revenue outcomes tied directly to ICP intelligence.
From data to action.
Baseline Measurement
Capture current metrics before alignment changes.
Cohort Analysis
Compare ICP-aligned vs. non-aligned cohorts.
Attribution Modeling
Attribute revenue changes to specific alignment actions.
Continuous Tracking
Real-time dashboards showing lift over time.
Board Reporting
Board-ready reports proving ROI of ICP investment.
Intelligence you can act on.
Built for enterprise scale.
Revenue Attribution
Tie every dollar of lift directly to ICP alignment changes. No black boxes.
Cohort Comparison
Side-by-side analysis of ICP-aligned vs. non-aligned deals across every metric.
Segment-Level ROI
See which segments deliver the highest return on GTM investment.
Trend Analysis
Track alignment impact over quarters and years, not just snapshots.
Predictive Forecasting
Forecast future revenue based on current ICP alignment trajectory.
Board-Ready Reports
One-click reports that show the board exactly what alignment is worth.
average ASP increase tracked via Revenue Lift
“Revenue Lift gave us the data to prove to the board that ICP alignment was driving real revenue growth — not just activity metrics.”
Michael Newman
VP Growth Marketing, Yooz
Connects to your stack.
See what your data reveals.
GTM is a team sport. Discover if your marketing, sales, product, and customer success teams are focused on the same targets.