Are you working on a customer and prospect database project (CAPDB) in spreadsheets? Move beyond manual, episodic work and explore what Align Software can do for you.
Every B2B SaaS company has a slide deck that houses its ICPs and buyer personas. GTM teams use these templates to democratize the understanding of the target market to better align GTM teams but they fall short..
I am writing a series of blog posts to help translate Mark Roberge's "The Science of Scaling" into new frameworks and philosophical approaches for creating better customer outcomes while building more sustainable companies.
Insight on how great companies know their ideal customer profiles (ICPs).
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