Articles
December 16, 2025
Your Target Account List Belongs in Your CRM – But Your CRM Isn’t Enough
Most B2B teams say they do ABM—but their Target Account List (TAL) tells a different story. Segments get built in edge tools and spreadsheets, so each system assembles its own ICP. The result: guessed-at segments, inconsistent audiences, and no view of which accounts drive win rate, LTV, or NRR. Centralize TAL and ICP in your CRM, then use a Market & Account Intelligence layer to clean data and manage a unified list.
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